Expanding Crop Potential and Market Reach

Apr 14, 2025 | Newsletter, Project Update | 0 comments

(Supported by Govt. of Madhya Pradesh) 

The Crop Diversification Project supports farmers in shifting from traditional crops to high-value alternatives such as Ashwagandha, Sericulture, Mustard, and Safflower, aiming at the enhancement of farmers’ income. The program integrates both field-level and institutional support to enhance farmer incomes and link them to stronger market systems.  

Snapshot – March 2025: 

  • 23 AEs selected, and 15 AE-led businesses started 
  • 240.24 Ha diversified: Ashwagandha (91.52), Oilseeds (124.71), Sericulture (24) 
  • 364 farmers engaged, including 32 women farmers 
  • 22 demonstration plots were completed; exposure visits were held for the farmers. 
  • 914 farmers reached through meetings and extension activities 
  • 4 processing units in the application stage (2 already approved) 
  • 15 MoUs signed for market linkages across the crops 
  • ₹7.56 lakhs in procurement value from mustard & ashwagandha (19 farmers) 
  • Five farmers under the Sericulture cluster received benefits from Government schemes from the Sericulture department. 
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